Farida Zaman is a Toronto based illustrator, author and educator known for her upbeat, bright, friendly yet sophisticated and whimsical style. Her work is often female-focused with style, colour and culture. She specializes in lifestyle publishing, children’s picture books, maps, food art, wall art and art licensing. She has worked with clients like Latin Grammy Awards, The New York Times, The Wall Street Journal, Time Out London, Swatch, WHO, Unicef, Random House, London Underground, Toronto Transit Commission and many more. Farida’s first authored picture book that she also illustrated, I Want to Be: A Gutsy Girl’s ABC was published in 2020. She is busy working on other picture book projects.